The Impact of Development Speed on New Product Success: A Meta-Analysis

Despite years of research on new product development suggesting that development speed is an important prerequisite for product success, the empirical results show conflicting conclusion. To offer much needed clarity, this study use a meta-analysis approach allowing the systematic integration of 45 empirical findings from existing research. The findings reveal that development speed has a positive impact on product success. Using subgroup analysis and meta-regression analysis, results show that the culture and industry characteristics, research level, informants and variables measurement are found to moderate the relationship between speed and new product success. These findings have important implications for further research.