Openness, Conscientiousness and Stingy for Buyerand Seller Agents in Electronic Marketplace

In this paper we propose a model based onpersonality for buyer and seller agents in agent-basedelectronic marketplaces. The personality of buyer agentsaffects their behavior in market. Buyer agents use their ownpersonality to evaluate the value of seller agents' bids. Alsobuyer agents apply rei...

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Veröffentlicht in:International Journal of Computer Theory and Engineering 2010-06, Vol.2 (3), p.358-363
Hauptverfasser: Barzegar, Aboozar, Jahanbani, Adel, Roozmand, Omid
Format: Artikel
Sprache:eng
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Zusammenfassung:In this paper we propose a model based onpersonality for buyer and seller agents in agent-basedelectronic marketplaces. The personality of buyer agentsaffects their behavior in market. Buyer agents use their ownpersonality to evaluate the value of seller agents' bids. Alsobuyer agents apply reinforcement learning to evaluate thereputation of seller agents and then focus their trading onreputable sellers. On the other hand, the personality of selleragents affects them to consider discount for buyer agents. Inaddition, seller agents apply reinforcement learning to modelthe reputation of buyer agents. We have implemented thismodel with aglet which is a java based environment forbuilding agents. Our results show that sellers with low score ofstingy earn more benefits in comparison with high stingysellers. Also, conscientious seller agents gain more reputationrelative to conscienceless seller agents. On the other hand,buyer agents with high score of openness and low score ofstingy purchase more new goods and more expensive goodsrelative to buyers with low score of openness and high score ofstingy.
ISSN:1793-8201
DOI:10.7763/IJCTE.2010.V2.167