Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing

This article will focus on the 2010 Western & Southern Financial Group Masters Tennis Open's Use of Social Media Marketing and show results of each social media platform such as Facebook, Twitter, and YouTube. The 2010 Open ended with website traffic up 62%, over 5,600 Facebook fans, a 59%...

Ausführliche Beschreibung

Bibliographische Detailangaben

Veröffentlicht in:	Journal of sports media 2013-04, Vol.8 (1), p.87-116
Hauptverfasser:	Schoenstedt, Linda J., Reau, Jackie
Format:	Artikel
Sprache:	eng
Schlagworte:	Marketing Press conferences Sales Search engines Social networks Tournaments & championships Web sites Women
Online-Zugang:	Volltext
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!