Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing

Ladies First, Men Second: The 2010 Western & Southern Financial Group Masters and Women's Tennis Open and Use of Social Media Marketing

This article will focus on the 2010 Western & Southern Financial Group Masters Tennis Open's Use of Social Media Marketing and show results of each social media platform such as Facebook, Twitter, and YouTube. The 2010 Open ended with website traffic up 62%, over 5,600 Facebook fans, a 59%...

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Veröffentlicht in:Journal of sports media 2013-04, Vol.8 (1), p.87-116
Hauptverfasser: Schoenstedt, Linda J., Reau, Jackie
Format: Artikel
Sprache:eng
Schlagworte:
Marketing
Press conferences
Sales
Search engines
Social networks
Tournaments & championships
Web sites
Women
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Beschreibung
Zusammenfassung:This article will focus on the 2010 Western & Southern Financial Group Masters Tennis Open's Use of Social Media Marketing and show results of each social media platform such as Facebook, Twitter, and YouTube. The 2010 Open ended with website traffic up 62%, over 5,600 Facebook fans, a 59% increase in Twitter fans, over 29,000 retweets and 92,000 YouTube views as well as an increase of 4% in ticket sales. An editorial schedule is appended.
ISSN:1940-5073
1558-4313
1940-5073
DOI:10.1353/jsm.2013.0010