A Conjoint Analysis of Paper Demand by Commercial Graphic Designers

A Conjoint Analysis of Paper Demand by Commercial Graphic Designers

Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products s...

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Veröffentlicht in:Agricultural and resource economics review 1999-10, Vol.28 (2), p.182-189
Hauptverfasser: McDermott, J., Bacon, J.R., Pesek, J., Gempesaw, C.M., Tilmon, H.D.
Format: Artikel
Sprache:eng
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Zusammenfassung:Conjoint analysis was used to evaluate the preferences of graphic designers toward kenaf paper. Results indicate that price is of overwhelming importance to designers in their purchasing decisions regarding paper stock. If priced competitively with existing wood and recycled papers, kenaf products should gain market share among designers.
ISSN:1068-2805
2372-2614
DOI:10.1017/S1068280500008170