A Contemporary Study on Innovation and Marketing Effectiveness Paradigms in Economic Downturns

A Contemporary Study on Innovation and Marketing Effectiveness Paradigms in Economic Downturns

Innovation is the key factor and competitive advantage tool to increase the productivity and GDP achievement of the country. Globalization in an economy has many advantages and disadvantages for the country and also for the company. Executives redefine the products or services as per customers'...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Productivity (New Delhi) 2012-07, Vol.53 (2), p.144
1. Verfasser: Raj, J Mohan
Format: Artikel
Sprache:eng
Schlagworte:
Competition
Competitive advantage
Consumer credit
Consumers
Cost control
Customer feedback
Executives
GDP
Gross Domestic Product
Innovations
Market shares
Market strategy
Marketing
Organizational learning
Recessions
Social networks
Unemployment
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:Innovation is the key factor and competitive advantage tool to increase the productivity and GDP achievement of the country. Globalization in an economy has many advantages and disadvantages for the country and also for the company. Executives redefine the products or services as per customers' taste and preference to increase the market share. [PUBLICATION ABSTRACT]
ISSN:0032-9924
0976-3902