Politika, drustvo spektakla i medijska konstrukcija realnosti

This article analyses the phenomena of spectacularisation, tabloidisation and celebrity culture and their appearance in politics and political arena. It looks at models of the media construction of social reality within the concept of the society of the spectacle. The author argues that celebrity culture as a part of media spectacle is not void of ideologies, but rather the opposite: it is led by market-based ideologies, by desire of commercial sectors in media and advertising to make profit and by commercialisation of politics. Thus, the phenomena that are central to this article are the evidence of the prevailing form of hegemony, which characterises liberal democracy and neoliberal consumerism. [PUBLICATION ABSTRACT]