Deporte y social media: el caso de la Primera División del fútbol español/Sport and Social Media: Spain's "Primera División" football league case

Deporte y social media: el caso de la Primera División del fútbol español/Sport and Social Media: Spain's "Primera División" football league case

This study examined the role that modern technology and social media play in sports. We focus on the Spanish top league Liga de Fútbol Profesional. The study found that the basic structure of sports communication stayed intact until recent years, but new technologies are causing deep changes. The la...

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Veröffentlicht in:Historia y comunicación social 2012-01, Vol.17, p.217
1. Verfasser: González, Joaquín Sotelo
Format: Artikel
Sprache:spa
Schlagworte:
Communication
Football
Innovations
Internet
Professional football
Roles
Social networks
Studies
Technology adoption
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Beschreibung
Zusammenfassung:This study examined the role that modern technology and social media play in sports. We focus on the Spanish top league Liga de Fútbol Profesional. The study found that the basic structure of sports communication stayed intact until recent years, but new technologies are causing deep changes. The last ten years can be viewed in sharp contrast to the preceding 75 years, as sports communication has been rapidly changing and will continue to do so due to technical innovations and the resulting interconnectedness of today's society. [PUBLICATION ABSTRACT]
ISSN:1137-0734
1988-3056