INOVAÇÃO PARA O DESENVOLVIMENTO SUSTENTÁVEL COMO FATOR DE COMPETITIVIDADE PARA AS ORGANIZAÇÕES: UM ESTUDO DE CASO DURATEX

This study aimed to investigate the relationship between sustainable development and competitiveness of organizations in order to identify whether the innovations driven by corporate policies of sustainability organizational influence on the competitiveness of Duratex; Brazilian company producer of wood products, pottery and metal fittings, for the furniture industry and construction. This work consists of theoretical, explaining concepts related to the competitiveness of organizations, sustainable development and business innovation, as well as the relationships between them. The survey was an exploratory, qualitative approach through the strategy of the case study of Duratex and lifting techniques of documentary evidence, secondary, semi-structured interviews and observation. Analyses of the interviews were conducted according to the technique of textual analysis and point to results showing that Duratex entered sustainability in their strategic and operational management, having profited from innovations in products and processes in search of balance between social, ecological and economic practices distributed throughout the production chain. Thus, innovations are raised oriented toward sustainability, and business performance results indicate that not only innovative, but the management-oriented sustainability Duratex contributes to it and the company's competitive position. [PUBLICATION ABSTRACT]