DESENVOLVIMENTO DE CAPACIDADES NÃO-TECNOLÓGICAS E O PAPEL DOS PROCESSOS SUBJACENTES DE APRENDIZAGEM: EXPERIÊNCIA DA PETROBRAS

This article examines the development of non-technological capabilities and their underlying learning processes. This relationship is examined in Petrobras (1957-2007) based on experiential long-term first-hand evidence gathered through extensive fieldwork. This study discloses that the accumulation of non-technological capabilities played an important role in the innovative performance of Petrobras. On the one hand, this study contributes to advancing our understanding of the nature of the non-technological capabilities. On the other hand, it draws the attention of managers to the significance of such capabilities which, although not purely technical, should not be neglected in the management efforts to improve the innovational performance on a corporate basis. [PUBLICATION ABSTRACT]