Telekom hilft — Kundenservice via Social Media

Telekom hilft — Kundenservice via Social Media

The customer provides for the extensive marketing approaches to differentiation. Here are charged positive service experiences of customers in different marketing objectives. This paper describes the implementation of these opportunities at Deutsche Telekom GmbH. [PUB ABSTRACT]

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Marketing Review St. Gallen 2013-03, Vol.30 (3), p.74-85
Hauptverfasser: Bock, Andreas, Ebner, Winfried, Rossmann, Alexander
Format: Artikel
Sprache:ger
Schlagworte:
Business and Management
Customer relations
Feedback
Innovations
Internet
Marketing
Marketing management
Organizational behavior
Schwerpunkt
Social networks
Telecommunications industry
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:The customer provides for the extensive marketing approaches to differentiation. Here are charged positive service experiences of customers in different marketing objectives. This paper describes the implementation of these opportunities at Deutsche Telekom GmbH. [PUB ABSTRACT]
ISSN:1865-6544
1865-7516
DOI:10.1365/s11621-013-0237-7