Optimizing Your Digital Business Model

Are your customers leaving you behind digitally? Are they seeking out other companies that provide great digital customer experiences? These are far from idle questions. Customers are increasingly demanding to interact with companies anytime and anywhere. Given that, enterprises must strengthen their digital business models how they engage their customers digitally to create value, via mechanisms such as websites and mobile devices. This article is based on a two-year MIT Center for Information Systems Research (CISR) research project. We began by creating a framework drawing on previous research and many conversations with chief information officers and other senior leaders about the challenges of operating in a more digital world.