Creating a citizen centric administration through eGovernment in Romania74

By trying to stop and reverse the effects of the economic crisis, governments resort to new methods of clarifying and communicating public services. eGovemment has the necessary capacity to attain such a desideratum. Although it does not represent a cure in itself, eGovemment may be successfully implemented using marketing. In this respect, this paper aims to ascertain the propensity of the Romanian public management system to digitize offered services and the contribution that marketing may be able to offer in the implementation process. Following a thorough analysis of the interviews conducted with public managers, this article shows that the degree of importance given to citizen centric principles, by establishing efficient, reachable and inexpensive services, is low. The few identified digitized solutions have been introduced following political decisions and the post-implementation results show a degree of use which is below the initial expectations. [PUBLICATION ABSTRACT]