Ideological Primary Groups in Contemporary Cultural Movements

This paper argues that "post-modern" societies generate movements for cultural change in models "of" and "for" identity and consciousness, rather than traditional kinds of social movements aiming at structural changes in institutional arrangements. The distinctive and crucial unit in comtemporary cultural movements is what we have termed the "ideological group." These groups are similar to the "ideological informal groups" which recruited members of traditional social movements on the basis of personal contacts and confidence, and which rested on shared "inner convictions." Like other, earlier, ideological groups, they focus on the construction and legitimation of a shared symbolic interpretation, and ideology of a dissatisfying reality as well as their own personal and collective identity in relation to it. However, contemporary movement groups have been influenced considerably by the sensitivity training-encounter-group dynamics techniques associated with the intensive group movement. The result is a new interest in artificial primary relations among sociologically homogeneous peers for joining socio-cultural analyses with psychological interpretations of common personal experiences. The processes generated in these ideological primary groups lead to the collective construction of new or modified ideological interpretations of reality which contain different, more satisfying, models "of" and "for" personal and group identity, and "consciousness."