Corporate product planning: A vector analysis approach

This article presents one approach for reviewing corporate product decisions using vector analysis. Vector analysis is a relatively little used technique in business; however, it is helpful in dealing with marketing problems involving more than two major variables. This technique is especially useful to marketing executives since it can provide information for allocating resources to each brand in the product line. The companies in which this technique may be applied share certain characteristics: all have multi-products which are substitutable and distributed nationally; all depend on marketing as an important part of their operations and all use marketing research on a regular basis.