Managing new product time to market using time-cost trade-off methods

The timing of a new product introduction is critical to the success of the product. A late product will not have as great a return on investment if it enters a saturated market, contains outdated technology or incurs increased development costs. To maintain the planned market entry of a product network techniques such as time-cost trade-off may be used. The time-cost trade-off method, however, does not explicitly include the costs of late market entry. The method presented here incorporates the marketplace costs within the time-cost trade-off framework.