The effect of experimenter bias in a cola taste test

The effect of experimenter bias in a cola taste test

In a simulated cola taste test, experimenters' nonverbal behaviors influenced subjects' cola choices, although subjects expressed no awareness of the experimenters' impact. Nonverbal intimacy behaviors may make subjects feel comfortable in same‐sex pairs and uncomfortable in mixed‐sex...

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Veröffentlicht in:Psychology & marketing 1984-06, Vol.1 (2), p.21-26
Hauptverfasser: Brown, Clifford E., Zatklik, Nancy E., Treumann, Alice M., Buehner, Timothy M., Schmidt, Lisa A.
Format: Artikel
Sprache:eng
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Zusammenfassung:In a simulated cola taste test, experimenters' nonverbal behaviors influenced subjects' cola choices, although subjects expressed no awareness of the experimenters' impact. Nonverbal intimacy behaviors may make subjects feel comfortable in same‐sex pairs and uncomfortable in mixed‐sex pairs, resulting in an association of these internal states with cola preferences.
ISSN:0742-6046
1520-6793
DOI:10.1002/mar.4220010204