Toward a behavior-specific measure of well-being
Suggestions are put forth regarding a hedonic measure of well‐being based on individual freedom of choice and similarity of group behavior in the market. A type of backward segmentation using multivariate analysis is described. The suggested measure appears justifiable as an indexing device, a const...
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Veröffentlicht in: | Psychology & marketing 1984-03, Vol.1 (1), p.59-67 |
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Hauptverfasser: | , |
Format: | Artikel |
Sprache: | eng |
Online-Zugang: | Volltext |
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Zusammenfassung: | Suggestions are put forth regarding a hedonic measure of well‐being based on individual freedom of choice and similarity of group behavior in the market. A type of backward segmentation using multivariate analysis is described. The suggested measure appears justifiable as an indexing device, a constant relative measure of well‐being, and/or a gauge of poverty‐wealth thresholds. |
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ISSN: | 0742-6046 1520-6793 |
DOI: | 10.1002/mar.4220010107 |