Transforming Technological Pioneering into Competitive Advantage
Technological pioneering, the creation and successful commercialization of technology, is among a company's most potentially viable strategies. However, it cannot succeed without skilled management that (re)defines the company's strategic goals and competencies. Without managerial resource...
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| Veröffentlicht in: | The Academy of Management executive (1993) 1995-02, Vol.9 (1), p.17-31 |
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| container_title | The Academy of Management executive (1993) |
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| creator | Zahra, Shaker A. Sarah Nash Deborah J. Bickford |
| description | Technological pioneering, the creation and successful commercialization of technology, is among a company's most potentially viable strategies. However, it cannot succeed without skilled management that (re)defines the company's strategic goals and competencies. Without managerial resourcefulness, pioneering becomes tantamount to unplanned adventure into unforgiving markets. Technological pioneering that is carefully planned and strongly supported by an appropriate structure and an effective marketing plan can propel a company into a position of market leadership. |
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| fulltext | fulltext |
| identifier | ISSN: 1079-5545 |
| ispartof | The Academy of Management executive (1993), 1995-02, Vol.9 (1), p.17-31 |
| issn | 1079-5545 |
| language | eng |
| recordid | cdi_proquest_journals_1307183445 |
| source | Periodicals Index Online; EBSCOhost Business Source Complete; Jstor Complete Legacy |
| subjects | Business innovation Business structures Computer industry Consumer goods industries Corporate strategies Emerging technology Industrial market Technological innovation Technology Technology forecasting |
| title | Transforming Technological Pioneering into Competitive Advantage |
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