Transforming Technological Pioneering into Competitive Advantage

Technological pioneering, the creation and successful commercialization of technology, is among a company's most potentially viable strategies. However, it cannot succeed without skilled management that (re)defines the company's strategic goals and competencies. Without managerial resourcefulness, pioneering becomes tantamount to unplanned adventure into unforgiving markets. Technological pioneering that is carefully planned and strongly supported by an appropriate structure and an effective marketing plan can propel a company into a position of market leadership.