Measuring Misinformation in Repeat Trial Pick 1 of 2 Tests

An extension is described to a product-testing model to account for misinformation among subjects that would lead them to perform incorrectly on "pick one of two" tests. The model is applied to a data set of 367 subjects picking 1 of 2 colas. Misinformation does exist. (SLD)

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Bibliographische Detailangaben
Veröffentlicht in:	Psychometrika 1992-12, Vol.57 (4), p.615-619
Hauptverfasser:	Henderson, Pamela W, Buchanan, Bruce
Format:	Artikel
Sprache:	eng
Schlagworte:	Adults Bayesian Statistics Beverages Consumer Economics Equations (Mathematics) Estimation (Mathematics) Mathematical Models Measurement Techniques Misconceptions Preference Data Product Development True Scores
Online-Zugang:	Volltext
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Beschreibung
Zusammenfassung:	An extension is described to a product-testing model to account for misinformation among subjects that would lead them to perform incorrectly on "pick one of two" tests. The model is applied to a data set of 367 subjects picking 1 of 2 colas. Misinformation does exist. (SLD)
ISSN:	0033-3123 1860-0980
DOI:	10.1007/BF02294423