Public relations: the soft sell

Public relations: the soft sell

Within the framework of the subject 'promoting industrial library and information systems' it is logical to examine the role which public relations plays. Public relations may be described as a short term solution but it should also be part of a long term strategy.

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Bibliographische Detailangaben
Veröffentlicht in:Aslib proceedings 1973-10, Vol.25 (10), p.375-380
1. Verfasser: Hoey, P. O'N.
Format: Artikel
Sprache:eng
Schlagworte:
Company libraries
Public relations
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Beschreibung
Zusammenfassung:Within the framework of the subject 'promoting industrial library and information systems' it is logical to examine the role which public relations plays. Public relations may be described as a short term solution but it should also be part of a long term strategy.
ISSN:0001-253X
1758-3748
DOI:10.1108/eb050426