The Merlin Exercise: Future by Forecast or Future by Invention?

Describes the Merlin Exercise and its use by the authors integrating two models of the future - "forecasted" and "invented" - to educate management in the development of a strategic intent and in implementing such an intent.

Bibliographische Detailangaben

Veröffentlicht in:	The Journal of management development 1993, Vol.12 (6), p.44-52
Hauptverfasser:	Fulmer, Robert M, Perret, Solange
Format:	Artikel
Sprache:	eng
Schlagworte:	Changes Competitive advantage Creativity Leaders Management development Organization theory Organizational Culture Paradigms Strategic planning Trends
Online-Zugang:	Volltext
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