The Merlin Exercise: Future by Forecast or Future by Invention?

The Merlin Exercise: Future by Forecast or Future by Invention?

Describes the Merlin Exercise and its use by the authors integrating two models of the future - "forecasted" and "invented" - to educate management in the development of a strategic intent and in implementing such an intent.

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Bibliographische Detailangaben
Veröffentlicht in:The Journal of management development 1993, Vol.12 (6), p.44-52
Hauptverfasser: Fulmer, Robert M, Perret, Solange
Format: Artikel
Sprache:eng
Schlagworte:
Changes
Competitive advantage
Creativity
Leaders
Management development
Organization theory
Organizational Culture
Paradigms
Strategic planning
Trends
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Beschreibung
Zusammenfassung:Describes the Merlin Exercise and its use by the authors integrating two models of the future - "forecasted" and "invented" - to educate management in the development of a strategic intent and in implementing such an intent.
ISSN:0262-1711
1758-7492
DOI:10.1108/02621719310041328