A Target MOTAD Analysis of Sweet Potato Marketing

Decisions regarding when to harvest and when to sell sweet potatoes are more complex than for other crops because yields continue to increase after the crop is initially ready for harvest, and sweet potatoes can either be sold at harvest or cured and stored for later sale. The optimum marketing deci...

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Veröffentlicht in:	Journal of agricultural and applied economics 1991-12, Vol.23 (2), p.123-130
1. Verfasser:	Bauer, Larry L.
Format:	Artikel
Sprache:	eng
Schlagworte:	AGRICULTEUR AGRICULTORES ALMACENAMIENTO ANALISIS ESTADISTICO ANALYSE STATISTIQUE BATATA BENEFICE CAROLINA DEL NORTE CAROLINE DU NORD COMMERCIALISATION DATE DE RECOLTE FECHA DE RECOLECCION GANANCIAS marketing strategy MERCADEO PATATE DOUCE PRECIOS DE MERCADO PRISE DE DECISION PRIX DE MARCHE RENTA REVENU STOCKAGE sweet potatoes target MOTAD TOMA DE DECISIONES
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Beschreibung
Zusammenfassung:	Decisions regarding when to harvest and when to sell sweet potatoes are more complex than for other crops because yields continue to increase after the crop is initially ready for harvest, and sweet potatoes can either be sold at harvest or cured and stored for later sale. The optimum marketing decision, based on expected net revenue, is dependent on yield and prices and their variability, and on costs of storage. A marketing strategy is developed using Target MOTAD and data covering 21 years.
ISSN:	1074-0708 0081-3052 2056-7405 0081-3052
DOI:	10.1017/S0081305200018240