Influence of win-loss ratio on performance, satisfaction and preference for opponents

Hypotheses about the preference for opponents in competitive situations, about performance under various win-loss ratios, and about task and opponent satisfaction under various win-loss ratios were tested. A 5 × 5 latin square with four replications and a repeated measure factor of trials was the design used with 20 female college students as subjects. The five different win percents were W 10, W 30, W 50, W 70, and W 90. A manipulative maze task was used with subjects receiving 20 trials against each of five confederate opponents. Results indicated that (a) when a person knows little or nothing about her ability level she initially prefers to compete with opponents of low ability but with each subsequent contest opponents of higher ability levels are preferred; (b) subjects performed better in the W 50 condition; (c) task satisfaction is higher when the percent of wins is equal to or greater than the percent of losses; and (d) opponent satisfaction is greater for opponents who perform equal to or better than the subject.