Classifying Undecided Voters in Pre-Election Polls

Classifying Undecided Voters in Pre-Election Polls

The treatment of “don't know”, “no opinion,” or other nsonsubstantive responses is a problem in many consumer research surveys. This paper looks at the problem in the context of 1980 presidential election opinion polls. During the campaign, a relatively large proportion of those interviewed sai...

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Veröffentlicht in:Public opinion quarterly 1982-01, Vol.46 (3), p.383-391
Hauptverfasser: FENWICK, IAN, WISEMAN, FREDERICK, BECKER, JOHN F., HEIMAN, JAMES R.
Format: Artikel
Sprache:eng
Schlagworte:
Ballots
Discriminant analysis
Discriminants
Political candidates
Polls
Presidential elections
Voter registration
Voting
Voting behavior
Voting patterns
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Beschreibung
Zusammenfassung:The treatment of “don't know”, “no opinion,” or other nsonsubstantive responses is a problem in many consumer research surveys. This paper looks at the problem in the context of 1980 presidential election opinion polls. During the campaign, a relatively large proportion of those interviewed said that they were undecided as to whom they planned to vote for. Discriminant analysis is used to allocate undecided voters to candidates. The method is validated by a postelection follow-up survey.
ISSN:0033-362X
1537-5331
DOI:10.1086/268735