Tuition Elasticity of the Demand for Higher Education among Current Students: A Pricing Model

This article proposes a pricing model, based upon the retention of current students, that colleges can utilize in determining an appropriate tuition charge. A computer-based model is developed that quantifies the relationship between tuition elasticity and projected net return to the college. The mo...

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Veröffentlicht in:	The Journal of higher education (Columbus) 1995-09, Vol.66 (5), p.560-574
Hauptverfasser:	Bryan, Glenn A., Whipple, Thomas W.
Format:	Artikel
Sprache:	eng
Schlagworte:	College Administration College costs College students Colleges & universities Computer Oriented Programs Computers Cost Effectiveness Economic aspects Economic Climate Economic models Education, Higher Educational Demand Educational Economics Elasticity (Economics) Elasticity of demand Enrollment Enrollment Projections Enrollment Rate Expenditures Higher Education Higher education costs Liberal Arts Marketing Net earnings Price elasticity Prices Pricing Pricing Formulas Private Colleges Research Projects Revenue School enrollment School Holding Power Small Colleges Student Costs Student Financial Aid Tradeoffs Tuition
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Beschreibung
Zusammenfassung:	This article proposes a pricing model, based upon the retention of current students, that colleges can utilize in determining an appropriate tuition charge. A computer-based model is developed that quantifies the relationship between tuition elasticity and projected net return to the college. The model is applied to determine an appropriate tuition rate for a small, private, liberal arts college.
ISSN:	0022-1546 1538-4640
DOI:	10.1080/00221546.1995.11774798