Economic Influences on Presidential Popularity among Key Political and Socioeconomic Groups: A Review of the Evidence and Some New Findings

This paper analyzes presidential popularity among important political and socioeconomic groups in the United States from 1965 to 1980, making use of the Gallup Poll indicators of support for the incumbent president among the main socioeconomic, regional, generational, sexual, and racial groups, and among Democratic, Republican, and independent voters. The analysis allows fully for both economic and noneconomic influences on incumbent popularity and includes in an integrated rational model underlying partisan orientations. The conclusions suggest the strong importance of partisanship, with the public's political response to the economy depending largely on the political affiliation of the incumbent president. Beyond this, we find economic predictors generally are more important than any of the systematic political or cyclical predictors tested here, with unemployment the single most important influence on presidential popularity. For all presidents, macroeconomic conditions have greater political significance than do the government's redistributive policies designed to influence economic well-being. And with minor exceptions, the economy's political importance is equally strong for all economic classes in American society.