Attitudes toward Advertising before and after Taking a Course

Attitudes toward Advertising before and after Taking a Course

Although students initially showed less favorable attitudes toward advertising than a group of farmers, their attitudes were more favorable after completion of the course. Other similarities and differences in opinions were revealed.

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Veröffentlicht in:Journalism Quarterly 1963-09, Vol.40 (3), p.362-366
1. Verfasser: Newsome, Ellis H.
Format: Artikel
Sprache:eng
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Beschreibung
Zusammenfassung:Although students initially showed less favorable attitudes toward advertising than a group of farmers, their attitudes were more favorable after completion of the course. Other similarities and differences in opinions were revealed.
ISSN:0022-5533
1077-6990
0196-3031
2161-430X
DOI:10.1177/107769906304000313