You Can't Edit a Magazine by Arithmetic
The editor of the Saturday Evening Post, in the annual Kansan Board dinner address at the University of Kansas, * discusses the relationship between surveys and policy in the editing process. Readership studies are “enormously helpful,” he says, but often the editor “must fly in the face of known po...
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| Veröffentlicht in: | Journalism Quarterly 1950-09, Vol.27 (4), p.369-377 |
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| 1. Verfasser: | |
| Format: | Artikel |
| Sprache: | eng |
| Online-Zugang: | Volltext |
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| Zusammenfassung: | The editor of the Saturday Evening Post, in the annual Kansan Board dinner address at the University of Kansas,
*
discusses the relationship between surveys and policy in the editing process. Readership studies are “enormously helpful,” he says, but often the editor “must fly in the face of known popular appeal.” |
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| ISSN: | 0022-5533 1077-6990 0196-3031 2161-430X |
| DOI: | 10.1177/107769905002700401 |