Entrepreneurial learning and business assessment: What new decisions would be made after learning?

The purpose of this was to explore whether or not entrepreneurs learn from their experience in creating a new venture, how they assess their businesses, and what changes they would make if they were to start again. The results show that entrepreneurs do learn. Their assessment of the businesses showed some differences among entrepreneurs. We also explored how their assessment of their new venture was related to changes in future business ventures. Many entrepreneurs would make changes, particularly in management, marketing, and finance. [PUBLICATION ABSTRACT]