DÉLÉGUER LES COURSES ALIMENTAIRES : UN DILEMME POUR LES FEMMES(1)
In this paper, we propose to study the reasons which motivate women to do themselves food shopping or otherwise push them to delegate all or a part of the supply of their home to someone else. The research shows different types of delegation according to their frequency. It also indicates that food...
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Veröffentlicht in: | Revue française du marketing 2012-10 (237/238), p.71 |
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Format: | Artikel |
Sprache: | fre |
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Zusammenfassung: | In this paper, we propose to study the reasons which motivate women to do themselves food shopping or otherwise push them to delegate all or a part of the supply of their home to someone else. The research shows different types of delegation according to their frequency. It also indicates that food shopping stays a women activity even among young generation who perceive an important risk to delegate an activity which seems ordinary. Perceived risk pushes them to set a really tight supervision process on their men to compensate for their absence in the shop. Even though the food shopping is often qualified as a "chore", women find an interest to do this task: discovering some new products or some new menu ideas. [PUB ABSTRACT] |
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ISSN: | 0035-3051 |