DÉLÉGUER LES COURSES ALIMENTAIRES : UN DILEMME POUR LES FEMMES(1)

In this paper, we propose to study the reasons which motivate women to do themselves food shopping or otherwise push them to delegate all or a part of the supply of their home to someone else. The research shows different types of delegation according to their frequency. It also indicates that food...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Revue française du marketing 2012-10 (237/238), p.71
Hauptverfasser: Dekhili, Sihem, Ghesquiere, Chantal Connan
Format: Artikel
Sprache:fre
Schlagworte:
Online-Zugang:Volltext
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Beschreibung
Zusammenfassung:In this paper, we propose to study the reasons which motivate women to do themselves food shopping or otherwise push them to delegate all or a part of the supply of their home to someone else. The research shows different types of delegation according to their frequency. It also indicates that food shopping stays a women activity even among young generation who perceive an important risk to delegate an activity which seems ordinary. Perceived risk pushes them to set a really tight supervision process on their men to compensate for their absence in the shop. Even though the food shopping is often qualified as a "chore", women find an interest to do this task: discovering some new products or some new menu ideas. [PUB ABSTRACT]
ISSN:0035-3051