INFLUENCE OF ORGANIZATIONAL CULTURE ON COMPANY PERFORMANCE

The last two decades are marked by the emergence of new managerial and organizational approaches, some with great conditioning and implications in relation to the organizational culture of companies. In the current econome climate, every organization goes through periods of gradual or evolutionary growth, punctuated by discontinuities or radical changes increasingly frequent and profoundly. In the light of this fact, managers must adapt organizational management and culture to current developments of the environment without undermining the organization's ability to cope with radical changes. Management success is determined by its competence to satisfy all involved parties, including staff customers, shareholders. In these circumstances, the cultural approach is a requirement to meet current demands. Perception of organizational culture in all its complexity is a prerequisite for the introduction of effective human resource management in organizations regardless of their size and nature. Under these conditions, the change allowing success can occur by getting staff to adhere to a new corporate culture, changing behavior, which leads to superior performance. [PUBLICATION ABSTRACT]