VACATIONLAND: FILM, TOURISM, AND SELLING CANADA, 1934-1948

As a result, the CGTB and the NFB planned an "over-all program of motion pictures for Canada," consisting of about ten tourism films in colour. "Anticipating a flood of U.S. tourists in the wake of the war, [D. Leo Dolan]'s initial concern was educating Canadians on how to be good hosts. As early as November 1945, in his presidential address to the meeting of the North American Travel Conference in Chicago, Dolan articulated the need for a return to prewar hospitality.