Human Face in News Important but Base-Rate Data Inform More

Human Face in News Important but Base-Rate Data Inform More

While it is important for journalists to put a human face on a story to highlight an issue, an experiment shows that newspaper readers get a more accurate quantitative picture when stories use explicit base-rate data rather than the use of human examples.

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Veröffentlicht in:Newspaper research journal 2012-03, Vol.33 (2), p.54-67
Hauptverfasser: Callison, Coy, Gibson, Rhonda, Zillmann, Dolf
Format: Artikel
Sprache:eng
Schlagworte:
Accuracy
Breast cancer
Estimates
Hypotheses
Information storage
Perceptions
Ratios
Studies
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Beschreibung
Zusammenfassung:While it is important for journalists to put a human face on a story to highlight an issue, an experiment shows that newspaper readers get a more accurate quantitative picture when stories use explicit base-rate data rather than the use of human examples.
ISSN:0739-5329
2376-4791
DOI:10.1177/073953291203300205