A Tutorial Guide About How to Manage a Client-Financed Project

A Tutorial Guide About How to Manage a Client-Financed Project

Today’s marketing instructors are faced with the challenge of improving their students’ soft skills to prepare them for today’s business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community...

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Veröffentlicht in:Journal of marketing education 2012-12, Vol.34 (3), p.265-283
Hauptverfasser: Clark, Gary L., King, Michael E., Jurn, Iksu
Format: Artikel
Sprache:eng
Schlagworte:
Basic Skills
Business Education
Business Skills
Client Characteristics (Human Services)
Client relationships
Critical Thinking
Educational Strategies
Experiential Learning
Guidelines
Instructional Design
Instructional Development
Learning Strategies
Marketing
Organizational Communication
Performance Factors
Program Administration
Program Implementation
Skill Analysis
Skill Development
Soft skills
Student Attitudes
Students
Studies
Teaching methods
Tutorial Programs
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Beschreibung
Zusammenfassung:Today’s marketing instructors are faced with the challenge of improving their students’ soft skills to prepare them for today’s business environment. Numerous authors have noted that client-based/-sponsored projects help students improve the soft skills they need to succeed in the business community. This article provides detailed guidelines on how to implement a specific type of client-based project, (i.e., a client-financed project, CFP). The article also discusses the challenges faced by clients, faculty, and students who participate in a CFP. Finally, clients’ and students’ attitudes about the benefits of participating in a CFP are discussed.
ISSN:0273-4753
1552-6550
DOI:10.1177/0273475312457781