EL TRÁILER EN LA INDUSTRIA CINEMATOGRÁFICA ESPAÑOLA: ANÁLISIS DE CASOS DE LAS DÉCADAS DE LOS 50, 60, 70 Y 80/THE TRAILER IN THE SPANISH FILM INDUSTRY: CASE ANALYSIS OF THE 50s, 60s AND 70s DECADES

PALABRAS CLAVE Tráiler - Cine español - Retórica - Narrativa ABSTRACT This research is an approach to the evolution experienced by the trailer in the Spanish film industry, which has some special characteristics that are manifested in the main piece of film marketing, the trailer. Jon Dornaleteche (2007) establece una interesante clasificación según sus características formales y distingue entre: teaser trailer, creative trailer, clip trailer, theatrical trailer, tv trailer, behind the scenes trailer y video game tráiler. El 1 de agosto de 1981 la cadena norteamericana de televisión MTV estrena su primer videoclip, Video killed radio star. Godard, trailers and Godard trailers», en Williams, J., Temple, M. y Witt, M., eds., Forever Godard: the work of Jean- Luc Godard, 1950 to the present, Londres, Black Dog Publishing. - Godard, trailers and Godard trailers, en Williams, J.; Temple, M.; Witt, M. (eds.), Forever Godard: the work of Jean-Luc Godard, 1950 to the present, Londres, Black Dog Publishing.