"Pare de sofrer": trânsitos religiosos e televangelismo na fronteira/"Stop suffering": religious transit and television evangelism at the border

This article deals with the ways of construction and reworking of the identity that occurs from the ongoing religious accession processes on the current urban contexts. Through the media narratives and the oral testimonials of the people who joined the neopentecostalism, the way transits between religious modalities occur has been studied. In this text, I discuss the ways of reception of a recurrent narrative modality on television programs of The Universal Church - the testimonials - highlighting the developing power of this narrative modality on the cultural mediations it makes use of, and the processes of symbolic and identity reordering this modality provokes. Notions as identity-difference, appropriation and reception, proposed by authors of the Cultural Studies group are used to comprehend how, by the new religious accession, people reorder their identities, configuring new ways of comprehension of themselves, of the others, of the divinity and of the world. The methodology that was used comes from analysis proposed by the Oral History about the television narratives and the oral testimonials of people who follow, or do not follow anymore, the neopentecostalism. [PUBLICATION ABSTRACT]