Market-Driven Management, Global Markets and Competitive Convergence

Market-Driven Management, Global Markets and Competitive Convergence

Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only diffe...

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Veröffentlicht in:Symphonya 2010-01 (1), p.75
1. Verfasser: Rancati, Elisa
Format: Artikel
Sprache:eng
Schlagworte:
Competition
Competitive advantage
Economic crisis
Economies of scale
Global economy
Globalization
Innovations
Marketing management
Product differentiation
Studies
Technological change
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Zusammenfassung:Global markets redefine competition space, fostering a collaborative network between companies (market-driven management). Globalisation causes previously distinct global economies to converge into a single large market, thus generating fusion between competitive environments that are not only differentiated but also often very distant (competitive convergence). [PUBLICATION ABSTRACT]
ISSN:1593-0300
1593-0319