Integrated collaborative design

Purpose - The purpose of this paper is to describe an approach to managing the supply chain from the perspective of design which the paper refers to as integrated collaborative design (ICD). Design/methodology/approach - Building on a substantial program of research using a range of methodologies previously reported, the concept of a design chain is described the argument is made that the industry needs to center the development of integrated teams (as proposed in accelerating change) around collaborative working of all parties involved in the design process. Findings - The research recognizes that the construction sector is too often focused on the short-term objectives of projects, rather than long-term business strategy and organizational relationships. The ICD approach involves three steps: identifying tasks (process management); allocating roles (as part of supply chain management); and focusing design solutions to deliver value. Originality/value - The paper outlines the principles and approach to ICD and provides a strategic overview within which various techniques and practices can be utilized to integrate organizations and more effectively manage the design process.