The Impregnable Japanese Market: Fact or Fiction?

The Impregnable Japanese Market: Fact or Fiction?

Japanese trade barriers purportedly contribute to the escalating US trade deficit with Japan. But Japan's trade barriers are no more restrictive than those found in the US. Many US firms have used traditional and innovative marketing strategies successfully in the Japanese market. The marketing...

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Veröffentlicht in:American journal of business 1988-04, Vol.3 (1), p.9
1. Verfasser: Kosenko, Rustan
Format: Artikel
Sprache:eng
Schlagworte:
Market strategy
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Zusammenfassung:Japanese trade barriers purportedly contribute to the escalating US trade deficit with Japan. But Japan's trade barriers are no more restrictive than those found in the US. Many US firms have used traditional and innovative marketing strategies successfully in the Japanese market. The marketing strategies that have led to that success are outlined.
ISSN:1935-519X
1935-5181
DOI:10.1108/19355181198800007