ESTUDIO CUANTITATIVO DE LA TELEVISIÓN Y EL VÍDEO POR WEB (WEBCASTING O WEBTV): ANÁLISIS DE LA UNIDIRECCIONALIDAD E INTERACTIVIDAD/A Quantitative Study of Television and Video by Web (Webcasting or WebTV): Analysis of the Unidirectional and Interactivity

This work represents a quantitative analysis based on a sample of two hundred audiovisual initiatives that use the World Wide Web as a platform for diffusion. The main objective of the study consists in stablishing in our sample his interactive or unidirectional aspects -designated as dimensions- basing us in the definition of a series of indicators that will mark the nature of the services and applications implemented in the cases of analysis. These dimensions will be contrasted with a last variable taht will determine the line of contents in our study sample. The data obtained will detail the differences in each of the dimensions respect to the variable "content". [PUBLICATION ABSTRACT]