ENVIRONMENT OF INNOVATION IN HOSPITAL INSTITUTION

In today's dynamic and highly competitive market organizations are challenged to innovate methods, systems, products and services to ensure their survival. Hospital organizations are not exempt; for it is through innovation in processes of quality they obtain sustainable competitive advantages. The objective of this descriptive-exploratory with qualitative and quantitative analysis is to characterize the environment of innovation in the Hospital Ministro Costa Cavalcanti, located in the western of the state of Paraná. The qualitative survey aimed to construct a timeline with quantity through the factor analysis technique which is the clustering of dimensions for defining the most important aspects of innovation to the hospital. Some key members of the organization were interviewed and were presented the questionnaire of the Minnesota Innovation Research Program (MIRP), a research instrument with 29 dimensions related to the groups of innovation and internal and external factors to the organization. It was found that the researched institution has features of innovative environment and that the dimensions of standardization of procedures, market structure, competition and communication were the most corroborated for accreditation. The accreditation is a quality standard that is significant to small numbers of Brazilian hospitals. [PUBLICATION ABSTRACT]