FreshDirect: Expansion Strategy

Jason Ackerman, president and CEO of FreshDirect, tossed the copy of the New York Times article on the table and complained:I appreciate the free publicity, but yet another reporter just doesn’t get it. ere is no reason to compare us to Webvan or other dot-com grocers that closed down in 2001. We’r...

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Rabinovich, Elliot
description Jason Ackerman, president and CEO of FreshDirect, tossed the copy of the New York Times article on the table and complained:I appreciate the free publicity, but yet another reporter just doesn’t get it. ere is no reason to compare us to Webvan or other dot-com grocers that closed down in 2001. We’re not a “last mile” delivery business; we are a specialty producer selling directly to consumers. It’s all about higher quality food at lower prices.
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subjects Engineering: general
Network management
Production engineering
title FreshDirect: Expansion Strategy
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