FreshDirect: Expansion Strategy

FreshDirect: Expansion Strategy

Jason Ackerman, president and CEO of FreshDirect, tossed the copy of the New York Times article on the table and complained:I appreciate the free publicity, but yet another reporter just doesn’t get it. ere is no reason to compare us to Webvan or other dot-com grocers that closed down in 2001. We’r...

Ausführliche Beschreibung

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Bibliographische Detailangaben
Hauptverfasser: Laseter, Timothy M., Rabinovich, Elliot
Format: Buchkapitel
Sprache:eng
Schlagworte:
Engineering: general
Network management
Production engineering
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Beschreibung
Zusammenfassung:Jason Ackerman, president and CEO of FreshDirect, tossed the copy of the New York Times article on the table and complained:I appreciate the free publicity, but yet another reporter just doesn’t get it. ere is no reason to compare us to Webvan or other dot-com grocers that closed down in 2001. We’re not a “last mile” delivery business; we are a specialty producer selling directly to consumers. It’s all about higher quality food at lower prices.
DOI:10.1201/b11029-16