Screening for Strategies

Goal of the chapter: Profit enterprises look for strategies to outperform their competitors. On the other hand, social businesses first of all follow the goal to meet social needs. This chapter therefore raises the question: How to screen strategies in social businesses? The reader learns aboutdifferences between competitive and social positioning strategies,differences between strategy positioning and screening,the importance of the concept of potential for change in social businesses andthe strategic triangle as a reference point for evaluating strategies.