Investigating commercial interior space presented in tourist Instagram posts

This research's purpose is to study tourists' Instagram posts which represent commercial interior areas in the residential area of Sade village, Lombok. There are over 200 Instagram posts in this research which were posted by domestic tourists of Sade village. The research parameter discovery on the Instagram post was the physical interior aspect as well as social. Data analysis relied on content analysis and the result informed that for physical category discovery, interior space, the most in a row are on interior scope (layout, ambiance, natural materials, color, and textures), product display, and product placement. On the other hand, in social aspects, visually, ethnic as well as tourists and merchants' lifestyles were the major discoveries. From the texts, there were many similar visual discoveries disclosed.