The phenomenon of digital wedding invitations: Its potential and cultural shift in Surakarta

The Covid-19 pandemic has given rise to various cultural phenomena, one of which is the digitization of wedding invitations. The rise of this phenomenon is detected in shifts in behavior patterns and cultural values, as happened in Surakarta. As the center of Javanese culture, of course, there needs to be research that examines this phenomenon to the extent of its impact on the cultural change regarding changes in existing cultural values. The analysis mix method was used using a combination of questionnaires and interviews of respondents aged 18-25 in Surakarta as representatives of the premarital group and Enzowedding as an experienced wedding invitation service provider in Surakarta with 102 thousand followers on Instagram were selected as representatives directly affected by the digitization of wedding invitations. The data will be analyzed with the Social Change Theory approach to obtain new findings regarding the cultural shift of the Surakarta people from the use of digital invitations. The findings obtained are digital wedding invitations that have the potential to be developed by the creative industry side in the hope of maintaining local cultural ethics and manners.