Addressing the Utilization of Popular Regression Models in Business Applications

The present chapter highlights the applications of popular regression models in business scenarios. A systematic study of the literature concerning the various business applications of various regression models is presented in this research chapter. A thorough review of the existing literature is systematically undertaken to discuss the applications of regression analysis in the business domains, namely, finance, marketing, human resource management, and operation. Regression analysis facilitates business to deliver expected performance by furnishing credit score, risk analysis, business performance, revenue model, value at risk and business failure in the finance domain, direct market model score, family business research, market consumption and price determinants, business growth, and export market in the marketing domain. Besides, regression analysis also supports organizational justice and employee commitment, employee selection, human capital development, payroll and compensation in the human resources management, and demand forecasting, supply chain flexibility, green supply chain management in the operation domain.